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Our Story • Our Mission • Our Team

Building the future ofintelligent trading

We're on a mission to help every trader exit smarter with AI-powered strategies, bringing discipline and intelligence to the most critical moment in trading.

Our Mission

Every trader deserves a real exit plan

While the trading world obsesses over entries, we're solving the harder problem: when and how to exit. Our AI analyzes market conditions, sentiment, and your personal risk profile to deliver exit strategies that actually work.

Our Values

What drives us

These principles guide every decision we make and every feature we build.

Trader-First

Every feature we build starts with real trader pain points. We're traders building for traders.

AI-Native

We believe AI should enhance human decision-making, not replace it. Intelligence that amplifies intuition.

Radical Transparency

No black boxes. Our AI explains its reasoning so you can trust and learn from every recommendation.

Continuous Learning

Markets evolve, and so do we. Our platform gets smarter with every trade and market condition.

Our Team

Meet the builders

A team of engineers, traders, and builders united by the mission to bring intelligence to exit strategies.

Colin Tracy

Colin Tracy

Founder & CEO

Colin is a seasoned enterprise sales leader with 15+ years at companies like MongoDB, Rubrik, and Roboflow. As an active trader, he experienced the pain of poor exit strategies firsthand and built exitFi to solve it. Lives in St. Louis with his wife and three kids, drumming in three bands and cheering on the Cardinals.

John "Bode" Bodenhamer

John "Bode" Bodenhamer

Chief Technology Officer

John brings over a decade of AI/ML and scalable systems experience to exitFi. He's passionate about building systems that process massive market data while delivering instant insights to traders.

Glenn Riegelman

Glenn Riegelman

Chief Growth Officer

Glenn is a growth strategist with deep fintech and AI company experience. He brings marketing expertise and customer empathy to help exitFi reach traders who need intelligent exit strategies.

Ready to trade smarter?

Join forward-thinking traders who are transforming their exit strategies with AI-powered intelligence and real-time portfolio monitoring.